Communications

Brown out for Green

WME, one of Australia’s leading environmental publishers, interviewed Nick Bez, Mobium’s research director on his recent trip to the 13th annual LOHAS Forum, held in Boulder, Colorado in late June.

Moving beyond the green pitch

‘Green’ is losing its sting as a sales pitch on the back of growing skepticism about the claims and a decreasing willingness to pay a premium, says marketing researcher Mobium. Instead, a broader suite of personal, community and planetary benefits are in the frame.

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